Meet our your

We’re dedicated to fostering the growth and development of revolutionary ideas and initiatives. With expertise spanning both technology and go-to-market strategies, we’re uniquely positioned to support startups within the Atlassian ecosystem and beyond.

Allow us to lend our knowledge and experience as you navigate the path to success.

What we are not:

We are not Atlassian consultants, nor do we provide services for Atlassian environments or user training. We do not share our expertise through blogs or video learning, and we do not publicize our strategies with everyone in the ecosystem. Instead, we are technical and go-to-market strategists with decades of experience dedicated to directly assisting you.

Tech Advisor & Investor

Atlassian Community Champion for 10+ years

Creator of the top-selling & top-rated JMWE & JMCF apps

CONTACT DAVID

David Fischer

Co-founder & ceo

Expertise:
Atlassian, software development, technical, strategic, partnerships

David is an innovative C-level IT executive with extensive experience in Big Data and Customer Analytics, Search technologies, SaaS, Atlassian ecosystem, and Enterprise applications. He is skilled in all software engineering and product management areas with 30+ years of experience in key leadership roles.

Most recently, David was the founder and CEO of Innovalog, the maker of leading Atlassian workflow and automation apps. The company was renowned for its top-rated and top-selling apps, Jira Misc Workflow Extensions (JMWE) and Jira Misc Custom Fields (JMCF). Under David’s leadership, JMWE has consistently held its position among the top five Jira apps on the Atlassian Marketplace. In 2020 Innovalog was acquired by Appfire.

David has been recognized as an Atlassian Community Champion for over 10 years. He provides valuable insights to industry analysts, showcasing his consistent presence and recognition within the Atlassian ecosystem.

Today, alongside other investors and industry experts, David is dedicated to identifying and nurturing promising enterprises within the Atlassian ecosystem and beyond.

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Ecosystem Strategist for 15+ years

Marketing & partnership expert

Creator of multiple Atlassian-focused content hubs & resources

CONTACT INNA

Inna Gordin

Co-founder

Expertise:
Marketing, Atlassian, content, ecosystems, sales & partnerships

For over 20 years, Inna led marketing efforts as CMO or VP of Marketing for venture-backed technology start-ups. She has created and executed marketing campaigns propelling companies from startup to enterprise. In the past decade, she focused on ecosystems, initially Microsoft SharePoint and later Atlassian.

Alongside her experience with numerous software firms, she has spearheaded the creation and launch of several initiatives. These include SharePoint Reviews, the world’s largest product directory for third-party apps, SharePointAds, a highly targeted advertising network, and apps4agile, a one-stop hub for unbiased Atlassian news, insights, and resources.

In 2018 Inna joined Innovalog, the maker of the top-rated and top-selling Atlassian Jira apps, JMWE and JMCF. As the VP of Marketing and Partnerships, she has maintained JMWE’s position among the top five Jira apps on the Atlassian Marketplace. In 2020 Innovalog was acquired by Appfire.

During her two years at Appfire, Inna has built and executed a content strategy plan for market and product awareness, and customer education. She created The Hub, for all things Atlassian, powered by a sophisticated search engine and 500+ published resources, and led the creation of content and infrastructure for Master Classes, playbooks, shows, micro-sites, and partner resources.

Today, Inna is dedicated to helping startups grow within the Atlassian ecosystem and beyond.

See more on LinkedIn